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Pilates Studio Success: Crafting Your Ultimate Marketing Strategy (Part 2)
It’s rare that a new customer will come in off of the street and decide to sign up for a Pilates class on the spot without having heard about your studio or thought about [...]
Pilates Studio Success: Crafting Your Ultimate Marketing Strategy (Part 1)
As a Pilates studio owner, your goals include spreading the word about the immense benefits of Pilates for your clients’ physical and mental health. But your goals are also to maintain and grow your [...]
7 Ways to Make Your Pilates Studio Website Stand Out
We all know that Pilates is an engaging full-body workout that focuses on low-impact exercises with high-impact results. Your Pilates studio is the best place for people to get their dynamic workout. The best [...]
5 Resources to Help You Grow Your Pilates Business
When you started your career in Pilates, you were probably driven by passion and had no idea of the amount of time you would need to spend on the actual business side of things. You [...]
Using Social Media to Market Your Pilates Studio
According to Forbes, over 77% of businesses use social media, and 41% of small businesses use it as a revenue driver. For Pilates studio owners, social media is an opportunity to build and engage an [...]
The Anatomy of a Pilates Lesson
Mastering the art of a great Pilates lesson is the goal of every instructor. (I chose the word ‘art’ here because it’s not as simple as a technically precise class—though we should all aspire [...]