In the highly competitive fitness industry, positive online reviews can make or break your Pilates studio’s reputation. Potential clients are bound to turn to online platforms to discover and evaluate businesses before committing. Increasing your studio’s reviews is critical to attracting new clients and retaining your loyal clients. In 2025, online reviews are more important than ever for driving engagement, building credibility, and boosting your Pilates studio’s visibility. Check out our 7 tactics for increasing your reviews this year!
1. Make it Easy for Clients to Leave Online Reviews
As a Pilates studio owner, you’ll want to create a path with little resistance for clients to leave a review. Many individuals are willing and even eager to leave a review, but if presented with a lengthy or complicated review process, they can become discouraged and give up. To encourage reviews, provide clear instructions on how to leave feedback on platforms like Google, Yelp, and Facebook. These instructions can be featured on your website, in email newsletters, or even on a printed card handed out after classes.
In addition, Pilates studio owners can offer direct links to review pages in emails, SMS messages, or in the way of QR codes. The easier you make it, the more likely clients will take the time to share their experiences.
2. Timing is Everything – Ask for Online Reviews in the Heat of the Moment
Timing is another critical component of the review process. The best time to ask a client for a review is in the heat of the moment, when your clients are the most satisfied with your services, like immediately after a fantastic session. If they’re feeling energized, accomplished, or inspired, they’ll be more likely to leave a review about their experience.
A great way to manage this is by having a system where your front desk staff or instructors ask clients to leave feedback after a class. Another option is sending a follow-up email or text thanking your clients for attending and prompting them to share their experience on your preferred review platform.
3. Respond to All Online Reviews – Good and Bad
Engaging with your clients is essential for building relationships and encouraging future reviews. When studio owners respond to their reviews, both good and bad, it shows current and potential clients that you value feedback and are committed to continuous improvement. Thanking clients for positive reviews shows appreciation and reinforces your studio’s friendly, community-focused atmosphere.
It’s equally important to respond to negative feedback. We suggest studio owners respond professionally and empathetically. Address the issue, apologize if necessary, offer a solution, and prompt the reviewer to contact the studio owner directly to discuss further. This will demonstrate that you care about improving your studio and your client’s experiences.
4. Leverage Social Media to Encourage Online Reviews
Social media platforms are one of the best ways to engage with your community and encourage reviews. Posting client testimonials, success stories, and photos from classes can build valuable social proof and inspire others to share their own experiences. Be sure to include links to your review platforms of choice in your social media bios and captions to make it even easier for users to leave feedback.
5. Utilize Fitness-Specific Online Review Platforms
In addition to popular review platforms like Google, Yelp, and Facebook, consider listing your Pilates studio on specialized review platforms that cater to fitness and wellness businesses. Platforms such as ClassPass, Mindbody, and WellnessLiving are great for attracting people who are particularly interested in Pilates and other fitness classes. Encourage your satisfied clients to leave reviews on these platforms to expand your reach in the competitive fitness community.
6. Use Testimonials on Your Website and Marketing Materials
Client testimonials make for a great marketing tool. Take those valuable client reviews and display them on your website, in your newsletters, and across social media to build credibility and attract new clients. Showcasing real feedback can encourage others to leave reviews!
7. Focus on Consistency and Frequency
Remember that focusing on your online reviews is not a one-time thing. It’s important to consistently ask for feedback and reviews over time to build a strong online presence. With each positive review you receive, your Pilates studio will continue to grow and more attention and business will come your way.
Increasing your Pilates studio’s online reviews in 2025 will require a combination of strategy, consistency, and highlighting excellent customer experiences. Make it easy for clients to leave feedback, respond to reviews, and encourage reviews at the right moments and you’ll be sure to grow your online presence and attract even more clients to your studio. You’ll be able to establish a positive reputation that helps you stand out in the highly competitive Pilates world.
