When building your Pilates studio, brand, and website, a great blog is a key ingredient. Your blog will attract online attention, show off your expertise, and serve as an information resource for new students who may soon join your Pilates classes. The question is: What should you write?
Composing a powerful Pilates blog is about tapping into the questions that students and future-students want to know and your insights as an experienced professional. Once you get started, inspiring topics will blossom naturally from that well, but it helps to start with a few pillar blog posts that speak directly to your audience.
We did some of the legwork for you. Here are 5 great blog post ideas based on research around what your audience is already searching for online.
1) What to Expect from Your First Pilates Class
Those curious about starting Pilates always have the same initial questions. You can answer all of them in an immersive and engaging way by explaining what to expect from a student’s very first Pilates class.
This gives you the opportunity to cover:
- What to wear to your first Pilates class
- What’s in your gym bag
- How a Pilates class begins
- The stretches and exercises included in a class
- How it feels after that first Pilates class
- How to recover from a first Pilates class
- When to schedule your next class to keep making progress.
This blog can be a comprehensive guide, a brief tour, or a pillar post that branches into many smaller and more detailed supporting articles brought together into a single “what to expect” information center of content that your students will reference again and again.
2) What Makes Pilates Special: A Guide to Pilates Equipment
One of the things that makes Pilates special is its wide range of specialized equipment. Most new students have heard good things about PIlates, but they don’t know anything about the equipment they see in pictures.
This blog should be paired with photos or a detailed infographic for each piece of equipment. Explain:
- The name of each piece of equipment
- How it is used
- The benefits offered from each set of exercises
You can cover each item – whichever your studio features – or take a dive deep into the details and your personal insights on each piece of equipment and its connected workout sets.
3) Does Pilates Help You Lose Weight?
One of the most frequently asked questions about Pilates (and most exercise types) is whether it helps with weight loss. Of course, Pilates can become a powerful contributor to one’s weight loss journey. This blog gives you the opportunity to discuss how everyone’s body, metabolism, and weight loss mission will be unique, but also explore the calorie-burning potential of different Pilates exercises.
This blog helps you manage new student expectations (weight never magically vanishes!) while also extolling the power of a regular and satisfying Pilates workout as part of a weight loss oriented lifestyle.
4) Pilates for Beginners: Tips and Tricks
Blogs are the most useful for Pilates beginners looking to learn a bit more about the exercise form before they commit to a studio. This means beginner tips are a useful way to help potential new students feel more confident about joining their first class.
Put together a list of from-the-heart tips and tricks that you’ve learned as a Pilates pro.
- Share things you tell all beginners paired with interesting anecdotes about beginners you’ve worked with.
- Mention things you wish you’d known as a beginner that have enhanced your workouts since that time
- List interesting facts about Pilates that make it more intriguing
- Share a few routine hacks, from how to pack your gym bag to cool-down techniques to reduce muscle aches.
These insider insights will make beginners and potential students feel more at ease with their first classes and feel like they have an “in” to succeeding at their new chosen exercise route.
5) Guide to Pilates During Pregnancy
Lastly, address your niches. Pregnancy is one of the most prominent niches in Pilates because many women receive recommendations to try Pilates throughout their pregnancy and when they become unable to engage in other types of exercise. The unique nature of Pilates can allow for low-impact workouts that help pregnant women stay active and strong even as they have more difficulty moving over time.
A guide to Pilates during pregnancy can cover:
- Pilates exercises you can do while your pregnancy progresses
- How Pilates can ease pregnancy discomfort through fitness, stretching, and muscle maintenance
- How Pilates provides stress relief during pregnancy
- How Pilates can help women prepare for faster physical recovery
- How post-natal Pilates can be a safe way to recover physically after giving birth
Women who are currently pregnant, have recently given birth, or are seeking to become pregnant can all benefit from these insights and may sign up for classes to remain physically active before, during, and after pregnancy.
Remember: You are not a doctor. Avoid giving medical advice, and stick with the impact Pilates has on pregnant women in general.
Building Your Pilates Studio Blog
Writing a blog for your Pilates Studio gets easier over time. Soon, you will get the hang of prioritizing the questions your audience wants answers to and writing those answers from the depths of your experience and compassion. Develop your personal voice as a Pilates Studio owner and instructor, drawing in future students who enjoy your honesty, warmth, and insights.
These foundational Pilates Studio blog ideas will help you get started and create useful information sources that your future students can reference many times as each new wave of Pilates-curious students discover your studio and seek answers to those first new-student questions. For more insights on building your Pilates business, contact us today.
