We all know that Pilates is an engaging full-body workout that focuses on low-impact exercises with high-impact results. Your Pilates studio is the best place for people to get their dynamic workout. The best way to attract people to your Pilates studio is through a stunning website that has not only great SEO to boost traffic, but also a design that stands out from other Pilates Studio websites that your future students might choose from.

If you’ve looked around, you may notice that many Pilates Studio websites look the same. They are built with the same website builders and often have a few photos of smiling people and Pilates machinery with a few sparse words about fitness and wellness sprinkled through. Fortunately, this leaves a lot of room for your Pilates Studio marketing strategy to leave a lasting impression that will attract future students with curiosity and confidence.

We’ve put together seven methods to make your Pilates Studio website stand out in the online crowd.

1) Start With a Vivid and Scannable Website Design

First, start with a layout that is both vivid and scannable. Photos and short paragraphs with bold headers are the easiest for website visitors to absorb, especially on their first visit checking out your Pilates website. You want them to get a strong sense for your brand and personality in just a few seconds of scrolling down the homepage.

Of course, this is just your baseline, making your website approachable and pleasing to the eye. It’s how you populate this template that will really make the difference.

2) Show Off Your Studio

Don’t just show pictures of Pilates machines, smiling athletes, and potted plants. Show off your Pilates Studio. In just a few pictures on the front page (really, on every page), capture the essential charm and ambiance of the Pilates space you have created. Use your photographic eye or hire a professional photographer to capture your variety of Pilates machine options from dynamic and eye-catching angles.

Use photos of your smiling instructors using the machines and ask customers if they would be willing to pair a cool photo with a testimonial. 

Show off the natural beauty of your commercial space as a visual promise of what lies ahead for those who choose to become your students and members.

3) What Makes You Special

Near the top of your homepage and on your About page, feature what makes your Pilates Studio unique. What do you offer that other studios do not? What does your studio, machine selection, or curriculum offer that sets you apart from other local Pilates studios?

Tell your story and share what you are most passionate about. Let your voice as the Pilates studio owner become the personality and vibe of your brand, drawing in customers who resonate with the vibe you create.

Then spotlight your instructors. Tell their stories and let them explain in their own words why they are passionate about leading Pilates classes. Let their natural enthusiasm, empathy, and magnetism draw in students who would enjoy learning from your unique staff.

4) Showcase Your Studios’ Pilates Experience

Create a website page that provides detailed descriptions and images of each Pilates experience that you offer. Classes, private lessons, and self-directed workouts all provide their own allure, and your unique offerings will make the experiences available in your studio more appealing to those who are attuned to your style and teaching methods.

Paint vivid word pictures and provide detailed images which will give future members an idea of the experience they can expect when they one one or more aspects of your studio activities. Ask your instructors to write descriptions of their classes and training programs, and invite your most enthusiastic students and members to share testimonials that create a clear image of their own personal experiences in your studio.

5) Address Problems and Solutions for Your Students

One common Pilates mistake to avoid is getting too technical. It can be tempting to speak of muscle groups and bench components when marketing your Pilates Studio, but many beginners and even experienced students won’t understand your highly specific lingo.

Instead, speak in terms of problems and solutions. Describe types of pain, tension, or stress, or personal goals that future students may have and how each type of Pilates exercise can address the problem. Discuss classes for stress relief, strength-building, stability, flexibility, weight loss, and overall wellness your different classes and services provide.

Create a section for each goal or problem and the solutions that your Pilates studio has to offer to engage students and enhance the power of your website’s SEO when future members are searching for the right Pilates studio.

6) Make It Easy to Take Action

One of the core principles of powerful website design is the “Call to Action.” This takes the form of buttons, tools, and links that make it easy for online readers to take the next step. Provide large and easy-to-use buttons and widgets that guide readers to create an account, sign up for classes, or book a private lesson.

Place them on sidebars beside your central content and below each section of content so that online visitors can take action as soon as they are ready to make a decision. Include encouraging language and openly invite your readers to stake the next step in alignment with the button or tool you provide immediately below.

7) Create a Flawless Online Flow

Lastly: Test, test, test. Make sure that your Pilates business website experience is flawlessly smooth. Explore every navigation option and tool in the website. Use different devices, operating systems, and browsers to catch hidden flaws that only customers would see. Make sure your account creation, membership portal, and sign-up tools are all working to perfection, and ensure any online payments complete their process without a hitch.

Once you have won over your online visitors with spectacular web design, a flawless experience will help to complete that first essential stage of conversion and maximize the number of new students that your Pilates studio website design can generate.

Enhancing your studio website is a key marketing strategy to build credibility, show off your professionalism, attract students, and attract potential teachers. Of course, if you are interested in training your own future instructors, contact us to learn more about PEI!